For this section of the term project you will analyze the impact that food & beverage has on the destination. In the format of a research paper please address each of the following elements:
Food & Beverage Trends within the destination – what is hot right now? How are the community and travelers engaging with food while visiting the destination?
For this section, focusing on Szechuan hotpot (see: https://en.wikipedia.org/wiki/Haidilao, a huge Chinese hotpot company called Haidilao; https://www.trip.com/travel-guide/hangzhou-14-restaurant/ge-lao-guan-chongqing-mei-wa-yu-tou-33258904/, another popular hotpot right now called Gelaoguan, which is famous of using bullfrog and fish heads as ingredients.) For the beverage, focus on bobatea and fruit tea (see https://www.heytea.com/indexEn.html#tea, HEYTEA, a popular fruit tea brand & https://www.cocobubbletea.com/, the most famous boba tea brand in China)
How is food & beverage impacting the local, regional, and national economy?
How is the destination marketing themselves as a food destination? Reference specific local, regional, and national marketing campaigns that are currently running
What tours, festivals, or other events are available to travelers to the destination?
Your submission should be in MLA format and approximately 5-8 pages in length. Please also include a cover sheet and references page. All sources must be recent (within 2 years)
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